The brief was simply to create a website that mirrored the new identity of the Naturelly branding. The website needed to have simple shopping and checkout functionality, without any lengthy registration process. The design needed to look fun and appealing to people with young families. We were also asked to incorporate birthday club sign ups, integrate with MailChimp and a few other features. The site is very much version one and is ready for lots of new content and features.
We used the WordPress Platform and WooCommerce to manage the content. A Perfect solution used by many household brands. This allowed out of the box shopping cart functionality, hooked directly into Paypal. The design was a collaboration between ourselves and Naturelly who supplied much of the graphics and worked collaboratively with us on the mock ups.
The result was something fun and true to the Naturelly brand, with a much simpler checkout process.
The Naturelly brand included these fun little fruit characters and colourful graphics which we incorporated into the design
Working with Naturelly was a breath of fresh air and such a fun collaboration – Dean produced many of these wacky banner graphics for the website
We looked for fun ways to incorporate social channels.